Cellco chiefs turned out in force in Barcelona Tuesday to pump the first offerings from WAC (Wholesale Applications Community), the industry’s plan to cash in on mobile apps. They showed off new apps, handset and app stores, although some wondered about the lack of actual developers.
Vodafone boss Vittorio Colao and Telefonica’s Cesar Alierta rounded on Google, with Alierta calling for a “new engagement with content providers” – a not-so-subtle pitch to force more fees out of internet companies.
China Mobile chief Wang Jianzhou sought handsets with embedded Wi-Fi to cope with the mobile data crunch.
HTC unveiled its first tablet, the 7-inch Flyer, while Huawei showcased its own 7-inch tablets, priced at around $300, and Nvidia promised a new processor with five times more grunt than its existing Tegra chip.
Product of the day, however, was Gemalto’s Facebook SIM, giving direct access to the social networking site from any phone.