Cellcos openly fear becoming dumb pipes, yet they miss tricks that customers love: like the SPB Wireless Monitor, which tells users how much data they've consumed.
GigaOm's Kevin C. Tofel took the Android app for a test drive:
You set personalized alerts based on an amount of data, or the cost of your data, and the application quietly monitors the data used by your smartphone or tablet... When the software sees that your data use has crossed a threshold, it immediately creates a standard, local Android notification to alert you.
Any operator who offers it will immediately have one over competitors who don't. Customers will use more data once they know exactly how far the meter has ticket over. Simple.